Our Values

A toddler stands on the right wearing a black graphic T-shirt and red shorts, next to a black rolling clothing rack with two red T-shirts and one black T-shirt hanging on wooden hangers against a white wall.

Wear it. Love it. Pass it on.

Our pieces are made to be lived in - layered through the seasons and handed down with love. We believe in slow fashion for small humans – timeless styles that can handle real life and stay in the family for as long as possible.

Made the Right Way

From day one, we knew we wanted to work with makers who shared our values. That's why we partner with a BSCI and SEDEX-certified factory in Dongguan Guangdong, China, where ethical and sustainable practices come first.

Our pieces are made from 100% OEKO-TEX® certified cotton, meaning the fabric has been tested against harmful substances and is gentle on little skin. We choose high-quality materials that feel as good as they look, so your kids can wear them on repeat, play hard and stay comfy while doing it.

Four short-sleeve t-shirts in red, black, and pink hanging on wooden hangers from a black metal clothing rack against a plain white wall.

Packaging

We are big on reducing waste and doing better wherever we can. Every Wallys Store order arrives in a HeapsGood compostable mailer made from corn starch - pop it in your home compost and its gone! Even our shipping labels are plastic-free and home compostable, so nothing ends up where it shouldn’t.

Our thank you cards and stickers come from Noissue, another brand doing great things for the planet. They are fully recyclable, compostable and printed with soy-based inks – less impact on the planet, more good vibes for everyone.